A demonstration urging attendees to 'free the peach' has been planned along the Gold Coast after a local businessman called for a ban on G-string bikinis.
Both men and women have been urged to meet at Kurrawa Beach at 6am on Friday to support 'freedom of choice' when it comes to beachwear.
Barr Body and Swim founder Rebecca Pask has organised the demonstration labelling the suggested ban on bikinis as 'unwarranted' and 'unwelcome'.
Ms Pask told Daily Mail Australia the gathering is to 'celebrate the inclusivity, diversity and colour of the Gold Coast beach culture and that is anchored to our freedom. We are a "suns out buns out culture"'.
Ian Grace initially made the call in a letter to Gold Coast mayor Tom Tate and doubled down on his comments after they sparked backlash around the country.
A protest to 'free the peach' has been planned on Kurrawa Beach, Gold Coast, on Friday after a local businessman called on the mayor to ban G-string bikinis in public (stock image)
Ms Pask described Mr Grave's comments as 'unwarranted, and stuck back in an era that woman have fought so hard to move past'.
'No man should have any rights to dictate what women should or shouldn't wear, he is not talking to a culture or society today that respects that way of thinking,' she said.
'We (Barr Body and Swim) are passionate about supporting women to love the skin they are in, and with his derogatory comments around women demeaning and cheapening themselves through wearing bikinis, that is a damaging thought process for women! '
The swimwear founder said the demonstration has had a 'great response' and that there 'should be a strong turnout'.
'Its a peaceful walk to focus on the the Gold Coast and what we represent and to ditch the archaic thinking of men like Ian,' Ms Pask said.
Ms Pask took to Instagram to promote the 'freedom of peach' protest and urge followers to spread the word.
'Come walk, sing, dance, jog, wear the beach wear that you feel comfortable in,' the post reads.
The protest was organised by the founder of Gold Coast swimwear brand Barr Body and Swim, Rebecca Fask (pictured), who urged both men and women to come out in support
'This gathering is to support freedom of choice and inclusivity, from cheeky bums, to budgies smugglers, come one, come all, let's pull out Gold Coast community together to take a stand.'
Ms Pask said 'we've certainly made some noise' in the days since Mr Grace's letter was published in the Gold Coast Bulletin.
'We've seen this (and kicked) into high action to pull our Gold Coast Community together for a Gold Coast beach walk,' she said.
'Please come down and join us and show the freedom of choice. No matter whether you're a male or a female the choice is up to you and we're here to embrace that.'
Ms Pask also took aim at men over 60 making out-of-touch comments about swimwear.
'How in 2024 are we still having these conversations and blanketing judgement over any woman that dares to bare a bit of cheek,' she wrote.
'Ladies, bare your cheeks, wear what you want and stand proud in knowing it’s the woman that you are, not the clothing that you wear is important.'
Mr Grace's letter said he felt 'uncomfortable' around women wearing the skimpy swimwear.
'One young lady in particular was walking on the footpath on the main road and had the tiniest triangle in front and was as close to naked as anyone could be,' he wrote.
The protest follows comments made by a local businessman, Ian Grace (pictured), to have G-string bikinis banned in public because he felt 'uncomfortable' around women wearing them
'While any man would enjoy "the view", I believe women are very much demeaning and cheapening themselves, portraying themselves as sex objects, then decrying it when men see them that way.'
The volunteer said 'bare bums' are just as erotic as bare breasts so they should be barred in the same way.
'If not banned at the beach, very definitely banned the moment they are off the beach,' he wrote.
'This certainly should not be allowed in public pools or theme/water parks which are very much more family orientated. Young kids don't need to see women's bums.'
Ms Pask admitted there was another conversation to be had about dress codes in shopping centres and restaurants.
'I also believe that it is the parents responsibility to educate their young teens on what's appropriate or not, but it should not come from a "ban the bikini' mindset,' she said.
The Gold Coast mayor said he wouldn't be considering the ban.
'Ian is a brave man messing with women's fashion,' Mr Tate told the Courier Mail.
'One thing I've learnt about fashion over the years is that if you try to ban something, or restrict it, that's a certain recipe to see it double in popularity.'
READ MORE: The Project hosts Sarah Harris and Steve Price clash on air over controversial call to ban thong bikinis on Aussie beaches
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